From Frustration to Innovation

The story of how procurement professionals in Southeast Asia built the risk intelligence platform they always wished existed.

FOUNDED
GROWING
SCALING
LEADING

Why We Started SyNtis

We were tired of slow onboarding, fragmented compliance, and waiting on Western platforms to catch up to Southeast Asia's needs—so we built SyNtis.

The Pain Points We Experienced:

Fragmented supplier data across multiple systems
Language barriers in risk assessment
Limited understanding of local Vietnamese and ASEAN regulations
Lack of real-time insights for procurement teams
Manual processes that took weeks instead of minutes

What Was Missing in Southeast Asia

The regional market lacked integrated solutions that understood local nuances and business practices.

Western Disconnect

Western risk platforms didn't understand regional nuances and local business practices.

Fragmented Solutions

Local solutions lacked integration and automation, forcing teams to use multiple tools.

Isolated Data

No single platform unified financial, reputational, ESG, and cyber risks in one place.

Tool Proliferation

Procurement teams were using 4-6 different tools for basic due diligence.

Data Silos

Critical data sources were isolated and hard to access for decision-making.

Compliance Gaps

Limited understanding of evolving Southeast Asian regulatory requirements.

Building Something Different

We took a ground-up approach to create a platform designed specifically for Southeast Asian markets.

Our Approach:

Started by mapping exactly what procurement teams needed in Vietnam
Built comprehensive risk assessment capabilities for local markets
Designed for local laws, languages, and business practices first
Built modular architecture so companies could use what they needed
Focused on Southeast Asian expansion from day one

Our Journey So Far

Our journey from vision to reality

2023: Founded in Ho Chi Minh City

Secured first data partnerships with local providers.

2024: Launched MVP

Released financial and reputational risk modules.

2025: Full Platform Launch

Added ESG and cybersecurity risk monitoring.

Present: Serving Multiple Sectors

Expanded insurance verification and document automation.

Future: AI-Powered Intelligence

AI-powered risk prediction and full ASEAN coverage.

Built by People Who Understand the Pain

"We're not just building technology—we're solving problems we've lived through ourselves."

Our founding team consists of procurement and compliance professionals with years of regional experience. We understand the frustration of using tools that weren't built for our market.

We're committed to solving real problems, not just building technology for technology's sake. Every feature starts with a real customer need.

Why Southeast Asia First

We understand the unique challenges and opportunities of doing business in Southeast Asia.

1

Local Business Culture

Understanding of relationship-based commerce and local business practices that Western platforms often miss.

2

Regulatory Complexity

Deep knowledge of Vietnamese, Thai, Malaysian, and Singaporean regulatory environments.

3

Multi-System Complexity

Appreciation for multi-language, multi-currency, multi-legal-system complexity.

4

Emerging Market Focus

Building for emerging market needs, not adapting developed market solutions.

How We Work

The values that drive our innovation and excellence

Customer-First

Every feature starts with real customer problems, not technology trends.

Regional Pride

We're proud to be Southeast Asian and build solutions for our region.

Transparency

We practice the transparency we help our customers achieve.

Continuous Learning

Markets evolve, regulations change, and we adapt accordingly.

Partnership Mindset

We succeed when our customers and partners succeed together.

Local Innovation

Innovation that respects local context and business practices.

What's Next

Our vision extends beyond current capabilities to transform regional supply chains.

Our Vision for ASEAN:

Becoming the trusted risk intelligence partner for all of ASEAN
Expanding AI and machine learning capabilities for predictive risk assessment
Building the most comprehensive supplier risk database in Southeast Asia
Helping transform regional supply chains into transparent, trusted ecosystems

Want to Be Part of Our Story?

Join our mission to transform risk management across Southeast Asia.